For founders who
need a CMO.
Marketing leadership and AI systems for B2B growth. The systems that turn marketing into a real growth function.
The defensible call.
Built at Criteo, AWS, and Brevo, then proven again at Aprovall: an invisible 16-year-old brand turned into a demand engine in 15 months.
Nobody gets second-guessed for bringing in the person who has already done it.
Two situations.
One answer.
Different starting points. Same job: clarity at the top, execution underneath.
You have product-market fit. Marketing is still figuring itself out.
- "Positioning isn't landing. Messaging blends in."
- "We need to scale. I don't know where to put the budget."
- "I need senior thinking. And someone to do the work."
Your team is good. But AI is moving faster than they can.
- "I'm shipping execution. No time to think or build."
- "Tools everywhere. Nothing connected."
- "Pilots stalled. Nothing actually in production."
Not an agency. Not a full-time hire.
Something better.
Agencies optimise for output. I optimise for outcomes. Most growing B2B companies need a CMO long before they can justify one full-time.
Embedded in your team, not billing by the deliverable.
I sit inside your business, take ownership of results, not just tasks.
Senior leadership without the salary or the risk.
No six-month search. No equity. No overhead. CMO thinking from day one.
AI embedded from day one. Not a layer bolted on top.
Workflows, automation, data flow. Running while you sleep, owned by your team.
Starting is the easy part.
No deck, no pitch, no procurement marathon. We start with one 30-minute call to see if the situation is one I can actually move.
If it is, the first step is an audit, not a contract you can't get out of. Two weeks, a clear read on where marketing stands, yours to keep whatever you decide next.
I build alongside your team, not from a distance. You won't spend the first month explaining your business to a consultant. You'll spend it watching things get built.
From positioning
to pipeline.
Six areas where strategy meets execution.
Brand and positioning
Positioning, messaging, visual identity, tone of voice. Said the same way, everywhere.
GTM and growth
ICP, value proposition, integrated campaigns. Built to execute, not present.
AI-powered systems
Content factories, competitive intel, lead gen. Documented for your team.
Team and leadership
Objectives, structure, marketing-sales-product alignment. Teams that know why.
Product marketing
Pricing and offer, feature messaging, sales enablement. What the market actually hears.
KPIs and reporting
Targets, metrics, visibility. Marketing that knows if it's working.
Most companies don't have a marketing problem. They have a clarity problem.
Senior marketing leader.
Hands-on builder.
18 years in B2B marketing. I've led GTM at Criteo, AWS, Brevo. I've also built from zero, with no playbook, no team, and a deadline. I work where strategy meets execution. The hands-on, technical side of the work is where I'm happiest.
Full story →The work,
on record.
e-Attestations had 16 years in the market, a strong product, and an invisible brand. No marketing engine, no pipeline attribution, no category ownership in TPRM. Called in to lead a rebrand. Ended up building the entire marketing function from scratch.
Brevo had acquired 6 companies in 18 months and needed to unify them under a single brand with a clear market position. Series B, 750 employees. The ambition was global. The infrastructure wasn't there yet.
Assurly had completed two years of R&D, secured seed funding, and reached MVP. The product was ready to launch. What was missing was the strategic foundation: brand positioning, GTM, an acquisition plan, product front-end design.
During Criteo's IPO on Nasdaq, a decision was made to enhance marketing to make a mark in the US market. The company needed stronger global growth strategies and cross-functional alignment across APAC, EMEA, and NAM.
In their words.
"We had a great product and no way to tell the world about it. We needed to evolve: new clients, new markets, a new identity that matched our ambitions. We brought Miri in for a rename and rebrand. She ended up building our entire marketing function from scratch, from positioning to pipeline to the systems that keep it running."
"Miri shaped our 360 marketing plan, drove our rebrand and website relaunch, and created a clearer, stronger identity. She improved how marketing and sales connect and brought thoughtful leadership and consistent results. A great match for any SaaS marketing role."
"Miri has been mentoring our marketing team and has been a great partner. She delivered a clear audit, identified key improvements, and helped us build and carry out a strong marketing strategy. Across lead gen, branding, and positioning, she brings valuable tools and guidance."
Fractional CMO, answered.
What is Focus4ward?
Focus4ward is the fractional CMO and AI marketing systems practice of Miri Blum, a senior B2B marketing leader who built marketing at Criteo, AWS, and Brevo. For founders who need a CMO and for CMOs who need AI, Focus4ward audits the marketing function, builds the AI systems to run it, and leads execution, then leaves those systems running inside the team. Based in Paris, working globally.
What is a fractional CMO?
A senior marketing leader who runs your marketing part-time and on a flexible basis, instead of as a full-time hire. You get CMO-level strategy and execution without the salary, the equity, or the long search. It fits B2B companies past product-market fit that need senior thinking before they can justify a full-time CMO.
What's the difference between a CMO and a fractional CMO?
Same seniority, different commitment. A CMO is a full-time executive on your payroll. A fractional CMO brings the same strategic depth part-time or by project, embedded in your team but without the permanent overhead. For many growing companies, fractional is how they get CMO-calibre leadership years before a full-time role makes sense.
What does a fractional CMO cost?
Far less than a full-time CMO's salary, benefits, and equity, because you pay only for the time you need. Engagements range from a two-week audit to a multi-month embedded retainer, so the cost scales to the scope. The point is senior leadership you can access now, sized to where the business actually is.
When should you hire a fractional CMO?
When you have product-market fit but marketing is still figuring itself out, or when you have a capable team that needs senior direction during a strategic moment. If you are carrying the marketing gap yourself, or your CMO has no time to think or build, that is the signal.
What is an AI marketing system?
The layer above the tools: shared context, workflows, and measurement that make AI actually move the business instead of sitting in individual chat windows. I build these so they run inside your team and keep working after the engagement ends.
How is your approach different from a traditional fractional CMO?
Most fractional CMOs deliver strategy and team coaching. I do that, and I also build the AI marketing systems that keep running after the engagement ends: shared context, automated workflows, measurement layers your team owns. The audit points to the fix. The fix gets built, not just recommended. That is the wedge: a CMO who codes the systems, not just the slides.
Let's build something real.
Marketing should move the business. If yours isn't, we should talk.
Book a call