Two tracks.
One decision.

Track A, Sprint interventions, is a short fixed-scope engagement that produces a working system or a strategic output inside a month. Track B, the Fractional CMO retainer, is an ongoing engagement where I become your embedded marketing lead across strategy, team, systems, and execution. Sprints fix a specific gap fast. The retainer builds marketing into a real growth function over time. Both can run together.

Yes. Every engagement opens with a two-week diagnosis of strategy, team, stack, and positioning before anything gets built. The audit gives you clarity regardless of what comes next, and there is no commitment to continue once it is delivered.

A fractional CMO costs less than a full-time CMO at the same seniority. A French in-house hire carries social charges, benefits, equipment, and overhead that push the real cost to roughly 1.5 times the headline salary. A fractional engagement is scaled to your actual need with no employer charges, and it starts the day you sign rather than after a six to nine month search and notice period.

Senior leadership is in place from day one, and sprint engagements produce visible output inside the first month. Each sprint leaves something running when it ends, not a deck of recommendations. A traditional in-house hire takes six to nine months to source, onboard, and ramp before the work begins.

Six fronts: brand and positioning, GTM and growth, AI-powered systems, team and leadership, product marketing, and KPIs and reporting. Across both tracks, AI is wired into the engagement from day one rather than added on top.

Commitment shows up in ownership, not in hours logged. I take results, not tasks, and I build inside your team rather than billing you by the deliverable. A full-time hire can give you forty hours and still hand you a deck. I give you fewer hours and something that runs when I leave.

Two hires means two salaries, two ramp-ups, and a handoff between strategy and build where most AI projects die. A separate AI specialist builds in a vacuum: strong systems with no marketing judgment underneath. I build the AI with the marketing baked in from the ground up, because the strategy and the systems sit in the same hands. One person owns the plan and the thing that runs it.

Senior marketing time is worth more by the day than a junior team is by the month. The growth comes from clarity at the top and systems underneath, not from headcount. At Aprovall that meant new-logo revenue up 52% and MQLs up 105% year on year, built with a small team, not a big one.

I don't ship pilots. The systems I build are the ones I run in my own business every day: content engines, competitive intelligence, lead gen workflows. They go into production with your team trained on them, documented, and running before I leave. AI in the engine, not a demo on a slide.

I start from the tools you already have, not a rip-and-replace. The audit maps your stack first, then the build connects what's there before adding anything new. The point is fewer disconnected tools, not more.

Every engagement ends with KPIs and reporting wired in, so you can see what the systems return and what they cost. If a workflow isn't earning its place, you'll know. Marketing that can't tell you whether it's working isn't finished.

The engagement is scaled to your need, not a fixed package. A sprint fixes one gap fast, a retainer goes deeper over time, and you start with a two-week audit before committing to either. You don't buy a full-time function before you can use one.

I'm based in Paris, and I've worked with global teams across time zones throughout my career. The systems I build run on their own, so progress doesn't wait for a shared calendar window. Where live time matters, I anchor to yours.

The numbers come from the method, not the logo. I've worked with smaller companies as much as big names, and I adapt to your size, stage, and resources. Assurly went from seed funding to market in six months with the same approach: positioning first, then a system that runs. The work scales down to your stage, not just up to an enterprise one.

The named case studies carry the real situation and named people behind the testimonials. I report results in percentages rather than absolute figures on purpose: it shows the impact while protecting my clients' confidential numbers, and I'll protect yours the same way. Ask in the call and I'll walk you through how a result was built.