Services

Two tracks.
One decision.

Every engagement starts with a diagnosis. Where you go next depends on what we find. Choose the model that fits your situation, or combine both.

Choose your track

Fast and focused, or embedded
and ongoing.

Both tracks start with an audit. What changes is where the engagement goes next.

Track A · Sprint interventions

Fast, focused, revenue-generating.

Short engagements with fixed scope and real output. You see results inside a month. Each sprint leaves something running when I'm done, not a deck of recommendations.

Best for: CMOs who need AI systems built · Founders who need a quick strategic injection
Track B · Fractional CMO retainer

Embedded, ongoing, compounding.

I become your marketing lead: strategy, team, systems, execution. AI in the engine from day one. The preferred model for Series A–B companies where marketing needs to become a real growth function.

Best for: Founders and CEOs who need a CMO without the full-time commitment
How this compares

Fractional vs in-house.
The honest math.

Two paths to senior marketing leadership. One starts moving the day we sign. The other starts with sourcing and a notice period.

What you need
Focus4ward
Traditional in-house CMO
Time to impact
Immediate. Senior leadership from day one.
6–9 months. Sourcing, notice periods, onboarding, ramp-up.
Cost
Lower at the same seniority. No employer charges, no benefits load, scaled to your actual need.
Salary × ~1.5 in France. Social charges, benefits, equipment, and overhead on top of the headline figure.
Strategic depth
Built in. 18 years across AWS, Criteo, Brevo and more.
Variable. Depends entirely on the hire and their previous environments.
Hands-on execution
Strategy and delivery, coordinated by me. You don't pay to add another layer.
Often split. Strategic or operational, rarely both.
AI-fluent
Engagements wired with AI from day one. Workflows live, not pitched.
Rare. Most senior CMOs are AI-curious, not AI-operational.
Access to specialists
Included. Vetted team across brand, growth, content, performance, and web.
Additional cost. Requires more hires or external agencies.
Quality and consistency
High. Senior oversight backed by trusted specialists.
Variable. Dependent on one individual.
Risk
Low. Flexible engagement, no long-term commitment.
High. Mis-hires are costly and slow to fix.
Commitment
Flexible. Monthly retainer or project-based.
Long-term. Typically multi-year.
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Areas of expertise

Six areas where I move the needle.

Across both tracks, these are the domains where the work happens.

Brand and positioning

Positioning, messaging architecture, visual identity, tone of voice. The foundation everything else builds on.

GTM and growth

ICP, value proposition, integrated campaigns, organic and paid. Built to execute, not just to present.

AI-powered systems

Content factories, competitive intelligence, lead gen engines. Running before I leave, documented for your team.

Team and leadership

KPIs, structure, mentorship, marketing and sales and product alignment. Building teams that know what they're doing and why.

Product marketing

Pricing and offer, feature messaging, competitive positioning, sales enablement. Closing the gap between what you build and how the market understands it.

KPIs and reporting

Clear targets, the right metrics, and the visibility to act on them. Marketing that knows if it's working.

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How it works

From first call to system live.

Every engagement follows the same four-phase structure, regardless of which track you choose.

01

Audit and diagnosis

Thorough review of strategy, team, stack, and positioning. Understanding the landscape before touching anything.

02

Strategy sprint

Positioning locked, GTM plan defined, AI workflow map built. The foundation everything else builds on.

03

Build and deploy

Systems live. Team trained. Reporting in place. You see results before I'm done.

04

Iterate and scale

Monthly cadence or ongoing fractional engagement. No retainer required to start.

Every engagement starts
with an audit.

A two-week diagnosis that gives you clarity regardless of what comes next. No commitment to continue.

Book a call